Saturday, June 25, 2011

New Book Format wants to Challenge E-Book Market

The Daily Mail has a story about a new type of book. In order to rejuvenate the paper book market in England, Hodder is starting to bring in 'Flipbooks'.

Flipbooks are books which have taken some cues from the Bible (the best-selling book ever - apparently) and have started publishing books using ultra-thin 'Bible' pages.  Not only that but the books read on their side with the text parallel to the spine and is about the length and width of a cassette tape (if you remember how big those were...) but thicker.

The aim is to make books as small as possible so that they can be carried easier - and they make no qualms about going after the e-book market.

But there is a cost to it - books in this new format will cost about 2 pounds more. Photos after the break.

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